Philanthropy blog Give and Take asks the question, “Is Facebook’s Fund Raising a Bust?” Having tried giving via Facebook Causes shortly after it first launched the answer to this question is not difficult.
Even with the 4.75% processing fee, the Facebook Causes application would probably have broader support from non-profits if gifts were given directly to the non-profit instead of passing through an intermediary.
Since all gifts processed through the Facebook Causes application are actually gifts to “Network for Good” designated to support the selected non-profit, the non-profit never has the opportunity to interact with the donor.
There is no benefit for non-profits to invest any resources into encouraging annual fund donors to give to a donor advised fund.
