Thanks to the Chronicle of Philanthropy for the reminder and link to statistics regarding nonprofit use of the web. A nonprofit website is not just a place to post information about your organization. It should help facilitate an ongoing conversation with donors, prospects, and beneficiaries.
I think too often, nonprofits think of websites as a way to broadcast their needs. Instead they should use their website to engage philanthropists and prospective philanthropic investors. The organizational website is never a substitute for face-to-face interaction.
