I’m not a personal fan of “embedded giving.” I feel like it cheapens the intent of philanthropy. It’s the easy way for business to give the appearance of caring, without really making a sacrifice. Like cause marketing, these two methods are exactly that… marketing. Why is the next logical step advancing American philanthropy to link giving with consumerism? First one to tell me wins a can of tomato soup.
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About Benjamin Mohler
Benjamin Mohler, M.A., CFRE, ACFRE, is the chief executive and principal consultant of GivingThree.