I’m not a personal fan of “embedded giving.” I feel like it cheapens the intent of philanthropy. It’s the easy way for business to give the appearance of caring, without really making a sacrifice. Like cause marketing, these two methods are exactly that… marketing. Why is the next logical step advancing American philanthropy to link giving with consumerism? First one to tell me wins a can of tomato soup.
About Benjamin Mohler
Benjamin Mohler, M.A., CFRE, ACFRE, is the chief executive and principal consultant of GivingThree LLC. Mohler most recently served as vice president of institutional advancement for the Kentucky Community and Technical College System. His background also includes key advancement roles at Eastern Kentucky University, the University of North Carolina at Charlotte, Cedarville University, and the University of Texas at Austin. He is a long-time Certified Fund Raising Executive (CFRE) and has earned the Advanced Certified Fundraising Executive (ACFRE) credential. He currently serves on the ACFRE Board.