Hat tip to Arrested Development for the post title inspiration.
I learned at an early age the power of the written note. My parents taught me that a well written note must be sent promptly but show thoughtfulness. It also must be personal but brief. My work in the nonprofit sector has proven to be no exception to this rule. I try to write a personal note for every gift regardless of the amount or designation.
Over the past six months I have increased the thank you effort and strive to spend as much time thanking donors as I do researching prospects and asking for support. I have learned that left piled up for more than a couple weeks, the task of thanking can become overwhelming. If done as gifts arrive it can be rewarding personal reminder of why the mission is so important and valuable exercise to increase donor retention.
Over the past three months I have noted that gifts have increased, both in amount and frequency. Considering the economic context, this as quite remarkable. Thanks to Tom from The Agitatior for helping reinforce the value of the thank you.