Here’s my first hand feedback on the Facebook/nonprofit topic. The Facebook plug-ins that allow donors to support their favorite causes through the popular social networking site basically amounts to a donor advised fund for a new generation. Gifts given through the Facebook Causes application go to Justgive.org where they take a 3% cut for credit card charges, 1% for gift processing, and .5% goes to Project Agape.
If I was to give directly to the nonprofit where I worked via credit card, they would have deducted 1.8% for credit card processing and the rest would go to the intended purpose. If I send in a check 100% would go to the intended purpose.
The problem is further compounded by the fact that when Justgive.org finally does sends the 95.5% gift to the intended nonprofit, no donor information is given to the nonprofit… which makes stewardship and accountability impossible.