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	<title>GivingThree &#187; sustainable</title>
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		<title>People don&#8217;t give to people, they give to mission</title>
		<link>http://givingthree.org/2009/03/230/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Mon, 02 Mar 2009 15:41:24 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[stewardship]]></category>
		<category><![CDATA[sustainable]]></category>

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		<description><![CDATA[The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question &#8220;How can you provide a some kind of &#8220;touching&#8221; and &#8220;experiencing&#8221; of your organization?&#8221; This goes back to my mantra &#8220;people give to the [...]]]></description>
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