People don’t give to people, they give to mission
Posted on : 02-03-2009 | By : Benjamin Mohler, CFRE | In : Weblog
Tags: cultivation, mission, stewardship, sustainable
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The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products.
Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?”
This goes back to my mantra “people give to the mission.” All elements of your integrated philanthropic plan (e.g. identification to stewardship) should link the donor back to the mission in a personally meaningful way. Are you sending thank you notes? Why not print note cards (blank on the inside) that proudly display the artwork of a staff member/program beneficiary/donor on the front and tell their story on the back?
Nonprofits should always be looking for a way to reengage constituents with the mission.