Always leave a (thank you) note

Hat tip to Arrested Development for the post title inspiration. I learned at an early age the power of the written note. My parents taught me that a well written note must be sent promptly but show thoughtfulness. It also must be personal but brief. My work in the nonprofit sector has proven to be […]

People Don’t Give to People, They Give to Mission

The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?” I often hear from people I respect that people give […]