Now Hiring: AFP Director of Annual Giving

Occasionally, folks send me job descriptions to seek assistance in finding an ideal candidate. A few days ago, Suzan Weihofen from the AFP Foundation for Philanthropy, sent the following listing for the AFP Director of Annual Giving. Considering this is a fundraising position associated with a fundraising member organization, this is guaranteed as a very unique opportunity. To Apply: Send cover […]

4 Problems With Giving Tuesday & How to Address Them

Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.

Social Media WIN – Authenticity in Action

In an earlier post I outlined an example of a social media failure. In that example I related how I was contacted by somebody that wanted to add me to their professional network. Following this experience I thought it only fair to give equal attention to an example of a social media success story.

Social Media FAIL and the Importance of Authenticity

In our face-to-face conversations, men tend to use the communication modes of power, report, information, and conflict. Women prefer to use solidarity, rapport, community, and avoidance. In online communication women are slightly more likely to employ conflict and men are slightly more open to using rapport. However, for men the use of rapport is at odds with the face-to-face behavior which creates dissonance in the perceived authenticity. By understanding these eight different modes of communication you can be more reflective on how you are communicating and refine your message to build authenticity.

Breakthrough Nonprofit Branding – valueable, but not for obvious reasons [Book Review]

If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.