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	<title>GivingThree &#187; Social Media</title>
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	<link>http://givingthree.org</link>
	<description>philanthropy reflections &#38; fundraising resources</description>
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		<title>Social Media FAIL and the Importance of Authenticity</title>
		<link>http://givingthree.org/2011/08/social-media-fail-and-the-importance-of-authenticity/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/08/social-media-fail-and-the-importance-of-authenticity/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 12:26:33 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[professional development]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=680</guid>
		<description><![CDATA[In our face-to-face conversations, men tend to use the communication modes of power, report, information, and conflict. Women prefer to use solidarity, rapport, community, and avoidance. In online communication women are slightly more likely to employ conflict and men are slightly more open to using rapport. However, for men the use of rapport is at odds with the face-to-face behavior which creates dissonance in the perceived authenticity. By understanding these eight different modes of communication you can be more reflective on how you are communicating and refine your message to build authenticity.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Breakthrough Nonprofit Branding &#8211; Valueable, but Not for Obvious Reasons [Book Review]</title>
		<link>http://givingthree.org/2011/07/book-review-breakthrough-nonprofit-branding-seven-principles-to-power-extraordinary-results/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/07/book-review-breakthrough-nonprofit-branding-seven-principles-to-power-extraordinary-results/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 11:25:04 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[embedded giving]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[transactional fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=577</guid>
		<description><![CDATA[If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.]]></description>
		<wfw:commentRss>http://givingthree.org/2011/07/book-review-breakthrough-nonprofit-branding-seven-principles-to-power-extraordinary-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Millennial Fundraising Epic FAIL</title>
		<link>http://givingthree.org/2011/06/millennial-fundraising-epic-fail/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/06/millennial-fundraising-epic-fail/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:05:58 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[Code of Ethical Principles and Standards]]></category>
		<category><![CDATA[Donor Bill of Rights]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[pitfalls]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=444</guid>
		<description><![CDATA[As Millennials seek to make a difference, it should be the responsibility of non-profits to engage their volunteers in training to make clear the importance of genuine cultivation and stewardship as a preface to effective asking and engagement. Volunteer training should not focus just on building endurance for the upcoming marathon, but should also spend some time educating on the strengths and weaknesses of permission marketing and their responsibilities as volunteer fundraisers.]]></description>
		<wfw:commentRss>http://givingthree.org/2011/06/millennial-fundraising-epic-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Purpose-filled Tweets</title>
		<link>http://givingthree.org/2009/05/purpose-filled-tweets/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2009/05/purpose-filled-tweets/#comments</comments>
		<pubDate>Sun, 17 May 2009 18:23:35 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=253</guid>
		<description><![CDATA[Like my mother would say "if you don't have anything [nice] to say then don't say anything at all." I think this also applies to Twitter. It is a good idea to know how you will use the service before you sign up. For the person on the street, Micro-blogging can quickly become much like shouting into hurricane-force winds, an exercise in futility. If you have purpose behind each and every post it can actually add value to your personal and/or professional networks.]]></description>
		<wfw:commentRss>http://givingthree.org/2009/05/purpose-filled-tweets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes, Facebook&#8217;s Causes Is a Bust</title>
		<link>http://givingthree.org/2008/06/yes-facebooks-causes-is-a-bust/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2008/06/yes-facebooks-causes-is-a-bust/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 20:31:23 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[Causes]]></category>
		<category><![CDATA[donor advised fund]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=227</guid>
		<description><![CDATA[Philanthropy blog Give and Take asks the question, &#8220;Is Facebook&#8217;s Fund Raising a Bust?&#8221; Having tried giving via Causes shortly after it first launched the answer to this question is not difficult. Even with the 4.75% processing fee, the Causes application would probably have broader support from non-profits if gifts were given directly to the [...]]]></description>
		<wfw:commentRss>http://givingthree.org/2008/06/yes-facebooks-causes-is-a-bust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Donor Advised Fund for the Millennial Generation</title>
		<link>http://givingthree.org/2007/11/donor-advised-fund-for-the-millennial-generation/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2007/11/donor-advised-fund-for-the-millennial-generation/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 01:21:36 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[donor advised fund]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=91</guid>
		<description><![CDATA[Here&#8217;s my first hand feedback on the Facebook/nonprofit topic. The Facebook plug-ins that allow donors to support their favorite causes through the popular social networking site basically amounts to a donor advised fund for a new generation. Gifts given through the Facebook Causes application go to Justgive.org where they take a 3% cut for credit card [...]]]></description>
		<wfw:commentRss>http://givingthree.org/2007/11/donor-advised-fund-for-the-millennial-generation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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