Millennial fundraising epic FAIL

As Millennials seek to make a difference, it should be the responsibility of non-profits to engage their volunteers in training to make clear the importance of genuine cultivation and stewardship as a preface to effective asking and engagement. Volunteer training should not focus just on building endurance for the upcoming marathon, but should also spend some time educating on the strengths and weaknesses of permission marketing and their responsibilities as volunteer fundraisers.