Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.
Part of what helps fundraisers be effective at their job is the ability to identify and empathize with donors. AFP conferences are always a great opportunity to network with fundraising peers across the world, catch up with friends I haven’t seen in a while, and take in some continuing education. In addition to the professional development opportunities, AFP conferences are give me a chance to see new sights, try new things, and interact with new cultures.