4 Problems With Giving Tuesday & How to Address Them

Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.

Social Media WIN – Authenticity in Action

In an earlier post I outlined an example of a social media failure. In that example I related how I was contacted by somebody that wanted to add me to their professional network. Following this experience I thought it only fair to give equal attention to an example of a social media success story.

Thank You Montreal: An AFP Leadership Academy Reflection

Montreal Canadiens Warm-up

Part of what helps fundraisers be effective at their job is the ability to identify and empathize with donors. AFP conferences are always a great opportunity to network with fundraising peers across the world, catch up with friends I haven’t seen in a while, and take in some continuing education. In addition to the professional development opportunities, AFP conferences are give me a chance to see new sights, try new things, and interact with new cultures.

Social Media FAIL and the Importance of Authenticity

LinkedIn

In our face-to-face conversations, men tend to use the communication modes of power, report, information, and conflict. Women prefer to use solidarity, rapport, community, and avoidance. In online communication women are slightly more likely to employ conflict and men are slightly more open to using rapport. However, for men the use of rapport is at odds with the face-to-face behavior which creates dissonance in the perceived authenticity. By understanding these eight different modes of communication you can be more reflective on how you are communicating and refine your message to build authenticity.

Purpose-filled Tweets

bluebird

Like my mother would say “if you don’t have anything [nice] to say then don’t say anything at all.” I think this also applies to Twitter. It is a good idea to know how you will use the service before you sign up. For the person on the street, Micro-blogging can quickly become much like shouting into hurricane-force winds, an exercise in futility. If you have purpose behind each and every post it can actually add value to your personal and/or professional networks.