Importance of getting the basics right

Just finished listening to the latest podcast from Fundraising is Beautiful entitled Back from the brink: How a sick organization got better. It is over twenty-six minutes, but the first ten is worth it. In discussing how he addressed the dreaded death spiral of an ineffective fundraising strategy, Chris Doyle, President and CEO of American […]

People Don’t Give to People, They Give to Mission

The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?” I often hear from people I respect that people give […]