Social Media WIN – Authenticity in Action

In an earlier post I outlined an example of a social media failure. In that example I related how I was contacted by somebody that wanted to add me to their professional network. Following this experience I thought it only fair to give equal attention to an example of a social media success story.

Social Media FAIL and the Importance of Authenticity

In our face-to-face conversations, men tend to use the communication modes of power, report, information, and conflict. Women prefer to use solidarity, rapport, community, and avoidance. In online communication women are slightly more likely to employ conflict and men are slightly more open to using rapport. However, for men the use of rapport is at odds with the face-to-face behavior which creates dissonance in the perceived authenticity. By understanding these eight different modes of communication you can be more reflective on how you are communicating and refine your message to build authenticity.