4 Problems With Giving Tuesday & How to Address Them

Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.

Millennial fundraising epic FAIL

As Millennials seek to make a difference, it should be the responsibility of non-profits to engage their volunteers in training to make clear the importance of genuine cultivation and stewardship as a preface to effective asking and engagement. Volunteer training should not focus just on building endurance for the upcoming marathon, but should also spend some time educating on the strengths and weaknesses of permission marketing and their responsibilities as volunteer fundraisers.

Yes, Facebook Causes is a Bust

Philanthropy blog Give and Take asks the question, “Is Facebook’s Fund Raising a Bust?” Having tried giving via Causes shortly after it first launched the answer to this question is not difficult. Even with the 4.75% processing fee, the Causes application would probably have broader support from non-profits if gifts were given directly to the […]

Donor advised fund for the millennial generation

Here’s my first hand feedback on the Facebook/nonprofit topic. The Facebook plug-ins that allow donors to support their favorite causes through the popular social networking site basically amounts to a donor advised fund for a new generation. Gifts given through the Facebook Causes application go to┬áJustgive.org where they take a 3% cut for credit card […]