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	<title>GivingThree &#187; Embedded Giving</title>
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	<description>philanthropy reflections &#38; fundraising resources</description>
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		<title>Breakthrough Nonprofit Branding &#8211; Valueable, but Not for Obvious Reasons [Book Review]</title>
		<link>http://givingthree.org/2011/07/book-review-breakthrough-nonprofit-branding-seven-principles-to-power-extraordinary-results/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/07/book-review-breakthrough-nonprofit-branding-seven-principles-to-power-extraordinary-results/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 11:25:04 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[embedded giving]]></category>
		<category><![CDATA[fundraising]]></category>
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		<category><![CDATA[transactional fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=577</guid>
		<description><![CDATA[If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.]]></description>
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		<title>Embedded Giving</title>
		<link>http://givingthree.org/2007/11/embedded-giving/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2007/11/embedded-giving/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 01:21:08 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[embedded giving]]></category>
		<category><![CDATA[transactional fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=89</guid>
		<description><![CDATA[I&#8217;m not a personal fan of &#8220;embedded giving.&#8221; I feel like it cheapens the intent of philanthropy. It&#8217;s the easy way for business to give the appearance of caring, without really making a sacrifice. Like cause marketing, these two methods are exactly that&#8230; marketing. Why is the next logical step advancing American philanthropy to link giving [...]]]></description>
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