4 Problems With Giving Tuesday & How to Address Them

Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.

Breakthrough Nonprofit Branding – valueable, but not for obvious reasons [Book Review]

Breakthrough Nonprofit Branding

If you are a business looking to partner with a charitable organization, a non-profit looking to give your organizational mission more richness through a strategic partnership in the private sector, or like myself looking to better articulate the non-profit organizational brand by borrowing from the private sector, I believe this book is a must read.

Embedded giving

I’m not a personal fan of “embedded giving.” I feel like it cheapens the intent of philanthropy. It’s the easy way for business to give the appearance of caring, without really making a sacrifice. Like┬ácause marketing, these two methods are exactly that… marketing. Why is the next logical step advancing American philanthropy to link giving […]