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Donor-Centered Planned Gift Marketing – breathing new life into planned giving [Book Review]

August 1, 2011 by Benjamin Mohler

If you’re like me, the term “planned gift” immediately conjures up visions of accountants, lawyers, and financial planners gathered around a large table stacked to the ceiling with superfluous paperwork situated in a musty building not far from a nursing home.

Morbid? Yes. Accurate? No.

Filed Under: Weblog Tagged With: book review, cultivation, donor-centered, fundraising, philanthropy, planned giving, relationship-based fundraising, transformational

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