Fundraising Ethics: Our Commitment to Community, Our Commitment to Trust

Organizations and individuals that assume the mantle of ethical fundraising will lead the sector. Relationships and trust are as critical to a donor’s first gift as they are to lifelong philanthropy.

Millennial fundraising epic FAIL

As Millennials seek to make a difference, it should be the responsibility of non-profits to engage their volunteers in training to make clear the importance of genuine cultivation and stewardship as a preface to effective asking and engagement. Volunteer training should not focus just on building endurance for the upcoming marathon, but should also spend some time educating on the strengths and weaknesses of permission marketing and their responsibilities as volunteer fundraisers.