People Don’t Give to People, They Give to Mission

The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?” I often hear from people I respect that people give […]

How to position yourself as human

Jeff Brooks at the Donor Power Blog discusses how to think less in terms of  getting “millions of contacts” and more about knowing individuals and discovering their passions. Credit to Dave O. for the “millions of contacts” method, for he is the master of this approach to fundraising. I prefer to work with people on […]