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	<title>GivingThree &#187; Cultivation</title>
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	<link>http://givingthree.org</link>
	<description>philanthropy reflections &#38; fundraising resources</description>
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		<title>Donor-Centered Planned Gift Marketing &#8211; Breathing New Life into Planned Giving [Book Review]</title>
		<link>http://givingthree.org/2011/08/book-review-donor-centered-planned-gift-marketing/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/08/book-review-donor-centered-planned-gift-marketing/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 11:45:30 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[donor-centered]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[planned giving]]></category>
		<category><![CDATA[relationship-based fundraising]]></category>
		<category><![CDATA[transformational]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=597</guid>
		<description><![CDATA[If you're like me, the term "planned gift" immediately conjures up visions of accountants, lawyers, and financial planners gathered around a large table stacked to the ceiling with superfluous paperwork situated in a musty building not far from a nursing home.

Morbid? Yes. Accurate? No.]]></description>
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		<title>Reconsidering the Titles We Give Professional Fundraisers</title>
		<link>http://givingthree.org/2011/07/reconsidering-the-titles-we-give-professional-fundraisers/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2011/07/reconsidering-the-titles-we-give-professional-fundraisers/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 11:35:15 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[donor advised fund]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[misconceptions]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[relationship-based fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=524</guid>
		<description><![CDATA[Within the profession we use awkward terminology to refer to the relationship donors share with the person that represents their connection with the organization (e.g. development director and major gifts officer). Neither of these titles reflect the balance professional fundraisers negotiate between donor intent and organizational need... a highly difficult task in light of donor advised funds, restricted gifts, and performance-driven grant making. These titles also fail to address the other aspects of the fundraising profession, the trust relationship.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Importance of Getting the Basics Right</title>
		<link>http://givingthree.org/2009/06/importance-of-getting-the-basics-right/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2009/06/importance-of-getting-the-basics-right/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 22:37:11 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[donor cycle]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[stewardship]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=325</guid>
		<description><![CDATA[Just finished listening to the latest podcast from Fundraising is Beautiful entitled Back from the brink: How a sick organization got better. It is over twenty-six minutes, but the first ten is worth it. In discussing how he addressed the dreaded death spiral of an ineffective fundraising strategy, Chris Doyle, President and CEO of American [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>People Don&#8217;t Give to People, They Give to Mission</title>
		<link>http://givingthree.org/2009/03/230/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2009/03/230/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 15:41:24 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[mission]]></category>
		<category><![CDATA[stewardship]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=230</guid>
		<description><![CDATA[The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question &#8220;How can you provide a some kind of &#8220;touching&#8221; and &#8220;experiencing&#8221; of your organization?&#8221; This goes back to my mantra &#8220;people give to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Position Yourself As Human</title>
		<link>http://givingthree.org/2007/05/how-to-position-yourself-as-human/#utm_source=feed&#038;utm_medium=feed&#038;utm_campaign=feed</link>
		<comments>http://givingthree.org/2007/05/how-to-position-yourself-as-human/#comments</comments>
		<pubDate>Mon, 14 May 2007 21:48:56 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[relationship-based fundraising]]></category>

		<guid isPermaLink="false">http://givingthree.org/?p=225</guid>
		<description><![CDATA[Jeff Brooks at the Donor Power Blog discusses how to think less in terms of  getting &#8220;millions of contacts&#8221; and more about knowing individuals and discovering their passions. Credit to Dave Ormsbee for the term &#8220;millions of contacts.&#8221; For he is the master of this approach to fundraising.]]></description>
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