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	<title>GivingThree &#187; cultivation</title>
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		<title>Importance of getting the basics right</title>
		<link>http://givingthree.org/2009/06/importance-of-getting-the-basics-right/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://givingthree.org/2009/06/importance-of-getting-the-basics-right/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 22:37:11 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[donor cycle]]></category>
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		<description><![CDATA[Just finished listening to the latest podcast from Fundraising is Beautiful entitled Back from the brink: How a sick organization got better. It is over twenty-six minutes, but the first ten is worth it. In discussing how he addressed the dreaded death spiral of an ineffective fundraising strategy, Chris Doyle, President and CEO of American [...]]]></description>
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		<title>People don&#8217;t give to people, they give to mission</title>
		<link>http://givingthree.org/2009/03/230/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
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		<pubDate>Mon, 02 Mar 2009 15:41:24 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[cultivation]]></category>
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		<description><![CDATA[The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question &#8220;How can you provide a some kind of &#8220;touching&#8221; and &#8220;experiencing&#8221; of your organization?&#8221; This goes back to my mantra &#8220;people give to the [...]]]></description>
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		<title>How to position yourself as human</title>
		<link>http://givingthree.org/2007/05/how-to-position-yourself-as-human/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://givingthree.org/2007/05/how-to-position-yourself-as-human/#comments</comments>
		<pubDate>Mon, 14 May 2007 21:48:56 +0000</pubDate>
		<dc:creator>Benjamin Mohler, CFRE</dc:creator>
				<category><![CDATA[Weblog]]></category>
		<category><![CDATA[cultivation]]></category>
		<category><![CDATA[relationship-based fundraising]]></category>

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		<description><![CDATA[Jeff Brooks at the Donor Power Blog discusses how to think less in terms of  getting &#8220;millions of contacts&#8221; and more about knowing individuals and discovering their passions. Credit to Dave Ormsbee for the term &#8220;millions of contacts.&#8221; For he is the master of this approach to fundraising.]]></description>
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