Not long ago I bookmarked a blog posting by David Lawson asking the question, “philanthropy, when did it become about fundraising?” In his post on Working Philanthropy, Lawson correlates the role of fundraising and a healthy nonprofit organization to the legacy of Steve Jobs. “Fundraising is a necessary part of philanthropy, but it in no way should […]
If you’re like me, the term “planned gift” immediately conjures up visions of accountants, lawyers, and financial planners gathered around a large table stacked to the ceiling with superfluous paperwork situated in a musty building not far from a nursing home.
Morbid? Yes. Accurate? No.
Within the profession we use awkward terminology to refer to the relationship donors share with the person that represents their connection with the organization (e.g. development director and major gifts officer). Neither of these titles reflect the balance professional fundraisers negotiate between donor intent and organizational need… a highly difficult task in light of donor advised funds, restricted gifts, and performance-driven grant making. These titles also fail to address the other aspects of the fundraising profession, the trust relationship.
Just finished listening to the latest podcast from Fundraising is Beautiful entitled Back from the brink: How a sick organization got better. It is over twenty-six minutes, but the first ten is worth it. In discussing how he addressed the dreaded death spiral of an ineffective fundraising strategy, Chris Doyle, President and CEO of American […]
The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products. Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?” I often hear from people I respect that people give […]