In 2008, at an event honoring a colleague, I was asked to say a few words to mark the occasion. On a whim I raised my glass and offered up what I referred to as the “Fundraisers Toast.” The goal of the Fundraisers Toast is simple… be deliberate about celebrating the achievements of professional peers. In […]
Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.