Archives for 2012

4 Problems With Giving Tuesday & How to Address Them

Address these four issues for your organization so you can rise above the noise of Giving Tuesday, and make the donor experience necessary, memorable, sustainable, and impactful. The four problems with Giving Tuesday are that:
1) Many nonprofits don’t offer any extra incentive for donors to act compared to any other day,
2) Outside of the actual donation, non-profit requests don’t make meaningful linkages back to the season of giving,
3) Aside from increasing requests and leveraging the increased attention, organizations don’t make it any easier to take action compared to other days,
4) Unlike Black Friday “doorbusters” and Cyber Monday “coupon codes,” Giving Tuesday gifts will not have any more impact than normal.

Thoughts on Future and Current Board Members

If you want to encourage a board culture that seeks out authoritative sources to help inform their governance role, you may want to consider giving a board member an article, blog post, or book (either physically, or on loan through an e-reader). Ask them to summarize the text at a future meeting. Here are some recommended resources….

Social Media WIN – Authenticity in Action

In an earlier post I outlined an example of a social media failure. In that example I related how I was contacted by somebody that wanted to add me to their professional network. Following this experience I thought it only fair to give equal attention to an example of a social media success story.