Purpose-filled Tweets

My initial experience with Twitter echos this statistic. I tried out the service and quickly grew frustrated and gave up on my account. However I rediscovered Twitter about four months later.

The difference between my first and second attempt was that when I returned I only shared “purpose-filled tweets.”

Like my mother would say “if you don’t have anything [nice] to say then don’t say anything at all.” I think this also applies to Twitter. It is a good idea to know how you will use the service before you sign up. For the person on the street, Micro-blogging can quickly become much like shouting into hurricane-force winds, an exercise in futility. If you have purpose behind each and every post it can actually add value to your personal and/or professional networks.

About Benjamin Mohler

Benjamin Mohler is Vice President of Institutional Advancement for the Kentucky Community and Technical College System (KCTCS). In this role, he oversees the KCTCS Office of Philanthropy and Alumni Engagement and the KCTCS Office of Grants and Sponsored Programs. With 16 colleges and more than 70 campuses, KCTCS is the Commonwealth’s largest postsecondary institution. He also serves as executive director of the KCTCS Foundation, Inc.

Mohler most recently served as assistant vice president for development at Eastern Kentucky University. His background also includes key advancement roles at The University of North Carolina at Charlotte, Cedarville University, and The University of Texas at Austin.

He earned a master’s degree in philanthropy and development from St. Mary’s University of Minnesota and a bachelor’s degree in communication arts from Cedarville University. He is a Certified Fund Raising Executive (CFRE) and has earned the Advanced Certified Fundraising Executive (ACFRE) credential. He currently serves on the ACFRE Board.

Mohler was named to Charlotte Business Journal's "Forty Under 40" in 2013 and the AFP Bluegrass Chapter honored him with their Exemplary Service Award in 2015.

%d bloggers like this: