People Don’t Give to People, They Give to Mission

The Agitator cites two research studies regarding consumer brand loyalty and positive experience. The studies emphasize the need for an opportunity to directly interact with products.

Tom Belford asks the question “How can you provide a some kind of “touching” and “experiencing” of your organization?”

I often hear from people I respect that people give to people, but I disagree. My mantra is that “people give to the mission.” All elements of your integrated philanthropic plan (e.g. identification to stewardship) should link the donor back to the mission in a personally meaningful way. Are you sending thank you notes? Why not print note cards (blank on the inside) that proudly display the artwork of a staff member/program beneficiary/donor on the front and tell their story on the back?

Nonprofits should always be looking for a way to reengage constituents with the mission.

About Benjamin Mohler

Benjamin Mohler is Vice President of Institutional Advancement for the Kentucky Community and Technical College System (KCTCS). In this role, he oversees the KCTCS Office of Philanthropy and Alumni Engagement and the KCTCS Office of Grants and Sponsored Programs. With 16 colleges and more than 70 campuses, KCTCS is the Commonwealth’s largest postsecondary institution. He also serves as executive director of the KCTCS Foundation, Inc.

Mohler most recently served as assistant vice president for development at Eastern Kentucky University. His background also includes key advancement roles at The University of North Carolina at Charlotte, Cedarville University, and The University of Texas at Austin.

He earned a master’s degree in philanthropy and development from St. Mary’s University of Minnesota and a bachelor’s degree in communication arts from Cedarville University. He is a Certified Fund Raising Executive (CFRE) and has earned the Advanced Certified Fundraising Executive (ACFRE) credential. He currently serves on the ACFRE Board.

Mohler was named to Charlotte Business Journal's "Forty Under 40" in 2013 and the AFP Bluegrass Chapter honored him with their Exemplary Service Award in 2015.

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