Yes, Facebook’s Causes is a bust

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Posted on : 02-06-2008 | By : Benjamin Mohler, CFRE | In : Weblog

Tags: Causes, donor advised fund, Facebook, social media

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Philanthropy blog Give and Take asks the question, “Is Facebook’s Fund Raising a Bust?” Having tried giving via Causes shortly after it first launched the answer to this question is not difficult.

Even with the 4.75% processing fee, the Causes application would probably have broader support from non-profits if gifts were given directly to the non-profit instead of passing through an intermediary.

Since all gifts processed through the Causes application are actually gifts to “Network for Good” designated to support the selected non-profit, the non-profit never has the opportunity to interact with the donor.

There is no benefit for non-profits to invest any resources into encouraging annual fund donors to give to a donor advised fund.

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