Yes, Facebook Causes is a Bust

Philanthropy blog Give and Take asks the question, “Is Facebook’s Fund Raising a Bust?” Having tried giving via Facebook Causes shortly after it first launched the answer to this question is not difficult.

Even with the 4.75% processing fee, the Facebook Causes application would probably have broader support from non-profits if gifts were given directly to the non-profit instead of passing through an intermediary.

Since all gifts processed through the Facebook Causes application are actually gifts to “Network for Good” designated to support the selected non-profit, the non-profit never has the opportunity to interact with the donor.

There is no benefit for non-profits to invest any resources into encouraging annual fund donors to give to a donor advised fund.

About Benjamin Mohler

Benjamin Mohler, CFRE, ACFRE has a keen interest in understanding the connection between culture and the practice of philanthropy. His experiences working with international nonprofit organizations, extensive international travel, together with his graduate work at Saint Mary’s University of Minnesota and leadership roles with local nonprofits combine to produce his expertise in this area. He’s also a big baseball fan.

Mohler is the Assistant Vice President for Major and Planned Gifts at Eastern Kentucky University. Prior to his current role, he held key roles with The William States Lee College of Engineering at UNC Charlotte, Cedarville University, and The Cockrell School of Engineering at the University of Texas at Austin. He is a Certified Fund Raising Executive (CFRE), Advanced Certified Fundraising Professional (ACFRE), and serves AFP at an international level, including his current role chairing the publishing committee for the AFP Fund Development Series.

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