Yes, Facebook Causes is a Bust

Philanthropy blog Give and Take asks the question, “Is Facebook’s Fund Raising a Bust?” Having tried giving via Facebook Causes shortly after it first launched the answer to this question is not difficult.

Even with the 4.75% processing fee, the Facebook Causes application would probably have broader support from non-profits if gifts were given directly to the non-profit instead of passing through an intermediary.

Since all gifts processed through the Facebook Causes application are actually gifts to “Network for Good” designated to support the selected non-profit, the non-profit never has the opportunity to interact with the donor.

There is no benefit for non-profits to invest any resources into encouraging annual fund donors to give to a donor advised fund.

About Benjamin Mohler

Benjamin Mohler is the principal consultant and director of GivingThree LLC (a consulting firm for the nonprofit sector). He is a fundraising expert with broad knowledge and experience. However, his specialties include board development, strategic planning, and career coaching.
 

Additionally, he is Vice President of Institutional Advancement for the Kentucky Community and Technical College System (KCTCS). In this role, he oversees the KCTCS Office of Philanthropy and Alumni Engagement and the KCTCS Office of Grants and Sponsored Programs. With 16 colleges and more than 70 campuses, KCTCS is the Commonwealth’s largest postsecondary institution. He also serves as executive director of the KCTCS Foundation, Inc.
 

Mohler most recently served as assistant vice president for development at Eastern Kentucky University. His background also includes key advancement roles at The University of North Carolina at Charlotte, Cedarville University, and The University of Texas at Austin.
 

He earned a master’s degree in philanthropy and development from St. Mary’s University of Minnesota and a bachelor’s degree in communication arts from Cedarville University. He is a Certified Fund Raising Executive (CFRE) and has earned the Advanced Certified Fundraising Executive (ACFRE) credential. He currently serves on the ACFRE Board.
 

Mohler was named to Charlotte Business Journal's "Forty Under 40" in 2013 and the AFP Bluegrass Chapter honored him with their Exemplary Service Award in 2015.

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