Embedded giving

I’m not a personal fan of “embedded giving.” I feel like it cheapens the intent of philanthropy. It’s the easy way for business to give the appearance of caring, without really making a sacrifice. Like cause marketing, these two methods are exactly that… marketing. Why is the next logical step advancing American philanthropy to link giving with consumerism? First one to tell me wins a can of tomato soup.

About Benjamin Mohler

Benjamin Mohler, CFRE, ACFRE has a keen interest in understanding the connection between culture and the practice of philanthropy. His experiences working with international nonprofit organizations, extensive international travel, together with his graduate work at Saint Mary’s University of Minnesota and leadership roles with local nonprofits combine to produce his expertise in this area. He’s also a big baseball fan.

Mohler is the Assistant Vice President for Development at Eastern Kentucky University. Prior to his current role, he held key roles with The William States Lee College of Engineering at UNC Charlotte, Cedarville University, and The Cockrell School of Engineering at the University of Texas at Austin. He is a Certified Fund Raising Executive (CFRE), Advanced Certified Fundraising Professional (ACFRE), and serves AFP at an international level, including his current role chairing the publishing committee for the AFP Fund Development Series.

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