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Embedded Giving

Nov 5, 2007 Weblog

I’m not a personal fan of “embedded giving.” I feel like it cheapens the intent of philanthropy. It’s the easy way for business to give the appearance of caring, without really making a sacrifice. Like cause marketing, these two methods are exactly that… marketing. Why is the next logical step advancing American philanthropy to link giving with consumerism? First one to tell me wins a can of tomato soup.

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This entry was posted on Monday, November 5th, 2007 at 8:21 PM and is filed under Weblog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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